What Are Cookies?
Cookies are small text files stored on your device by your web browser when you visit a website. They serve various purposes including remembering your preferences, understanding how you use our services, and delivering relevant content.
"Similar technologies" includes pixels, web beacons, local storage, and session storage. Throughout this Cookie Policy, references to "cookies" encompass all such technologies unless otherwise stated.
How We Use Cookies
We use cookies and similar technologies to:
- Ensure the Website functions correctly and securely
- Remember your cookie consent preferences
- Analyze website traffic and usage patterns
- Measure the effectiveness of our marketing campaigns
- Provide customer relationship management and communication tools
- Store attribution parameters (UTM tracking) for session continuity
Cookie Categories
We classify the cookies used on our Website into three categories:
Essential Cookies
Always active — no consent needed. These cookies are strictly necessary for the website to function. They enable core features such as security, session management, and consent preference storage. You cannot opt out of essential cookies as the website would not function properly without them.
Analytics Cookies
Require consent in applicable regions. These cookies help us understand how visitors interact with our website by collecting and reporting information. The data collected is aggregated and used to improve our website's performance and user experience. We use Google Analytics 4 (GA4) and Microsoft Clarity for this purpose.
Marketing Cookies
Require consent in applicable regions. These cookies are used to track visitors across our marketing channels, measure advertising campaign effectiveness, and provide customer relationship management. We use Google Ads conversion tracking and HubSpot for these purposes.
Cookie Inventory
The following tables list all cookies used on our Website, organized by category.
Essential Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| tw_consent | TechnologyWire | Stores your cookie consent preferences | 1st party | 1 year |
| tw_tracking_params | TechnologyWire | Preserves UTM attribution parameters across page navigation | sessionStorage | Session |
Analytics Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 1st party | 2 years |
| _ga_* | Google Analytics | Maintains session state | 1st party | 2 years |
| _gid | Google Analytics | Distinguishes users for 24-hour analytics windows | 1st party | 24 hours |
| _CEFT | Microsoft Clarity | Stores Clarity session tracking data | 1st party | Session |
| _clck | Microsoft Clarity | Persists the Clarity user identifier | 1st party | 1 year |
| _clsk | Microsoft Clarity | Connects page views into a single Clarity session recording | 1st party | 1 day |
Marketing Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _gcl_au | Google Ads | First-party cookie for conversion linker functionality | 1st party | 90 days |
| __hssc | HubSpot | Tracks session-level interactions on HubSpot-enabled pages | 1st party | 30 minutes |
| __hssrc | HubSpot | Detects whether a new session should be started | 1st party | Session |
| __hstc | HubSpot | Tracks visitors across visits for CRM identification | 1st party | 6 months |
| hubspotutk | HubSpot | Stores a unique visitor identity token for CRM contact tracking | 1st party | 6 months |
Third-Party Services
The cookies described in this policy are set by or on behalf of the following third-party service providers. Each provider processes data in accordance with their own privacy policy:
- Google Analytics — Privacy Policy
- Google Ads — Privacy Policy
- Google Tag Manager — Privacy Policy
- Microsoft Clarity — Privacy Statement
- HubSpot — Privacy Policy
- Cloudflare (CDN & security) — Privacy Policy
Google Consent Mode
Our website implements Google Consent Mode v2, which allows Google services to adjust their behavior based on your cookie consent preferences. When you do not consent to analytics or marketing cookies:
- Google tags will send limited, cookieless signals ("pings") that do not identify you personally
- These pings help maintain aggregated, modeled reporting without storing cookies on your device
- No personal data is collected or stored without your explicit consent
Managing Your Cookies
Through Our Preference Center
You can change your cookie preferences at any time by clicking the "Your Privacy Choices" link in the footer of any page on our Website. This will open a preference panel where you can enable or disable cookie categories.
Through Your Browser
Most web browsers allow you to control cookies through their settings. Below are instructions for common browsers:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy
- Edge: Settings → Privacy, search, and services → Cookies
Note: Blocking all cookies may affect website functionality. Essential cookies are required for the Website to operate correctly, and disabling them may prevent you from using certain features.
Legal Basis
The legal basis for processing cookies on our Website depends on the cookie category:
- Essential cookies: Processed under our legitimate interest in providing a functional and secure website (GDPR Article 6(1)(f)).
- Analytics and Marketing cookies: Processed based on your explicit consent (GDPR Article 6(1)(a) and ePrivacy Directive Article 5(3)).
Data Retention
Cookie data is retained for the duration specified in the Cookie Inventory table above. Your consent preferences are stored for 1 year, after which you will be asked to confirm your preferences again.
Contact Us
If you have questions about our use of cookies, contact us at:
Media Fuse Ltd.
Email: info@mediafuse.org
Website: https://mediafuse.org
You may also refer to our Privacy Policy for more information about how we collect, use, and protect your personal data.